Let us see some slogans or sets of words that brought great success to the Congress party in the political movement in India after independence.
POWERFUL SLOGANS AND SOLUTIONS:
“Jai Jawan! Jai Kishan!” played a great role in parliamentary election once, when the burning problem was national security and the need for more food production. “Kharibi Hatoe” was key word in another election. ‘Success to Soldiers! Success to Peasants!’, and ‘Drive away Famine!’ are the two sets of meaningful slogans that assured ‘national safety and prosperity’ once and ‘food for all’ in another occasion.
CROWD PULLING ASSURANCES:
These slogans played an important role in assuring certain benefits to the society as a whole and alluring the voting citizens to contribute their share in winning the election.
LOVE FOR LANGUAGE:
I wish to quote certain examples from Tamil Nadu, a Southern State in India, where love for the language and adherence to culture are considered as duty and discipline. The Chief minister of the state would always address the people with a chosen set of phrase.
EXPRESSING BLOOD RELATIONS:
While calling the attention of his camaraderie, the erstwhile Chief minister, Mr. C.N.Annadurai, used to commence his speech with “Unnaithan Thambi” meaning “calling you only my younger brother”. His name ‘Annadurai’ itself stands to mean ‘elder brother’.
Mr.M.Karunanithi, well seasoned present day politician and the Chief minister of the state, always addresses his countrymen with “en udan pirappugale” meaning ‘you have born with me’ or ‘brothers and sisters’.
MY BLOOD OF BLOODS:
Mr. M.G.Ramachandran, popularly known as MGR, (cine actor turned chief minister) had a strong crowd pulling power with these words: “en rahthathin raththame,” meaning ‘my blood of bloods’.
One of the cine directors of Tamil cinema, Bharathi Raja used to address with the emotional words, “en iniya Tamil makkale,” meaning “my sweetest Tamil citizens”.
CATCH PHRASE TO CATCH THE PEOPLE:
Thereafter so many similar things had happened in politics; slogans were of great use for the political parties to propaganda their policies and programs. Political parties use selected phrases for and against each other. These words are attractive and meaningful. These catch phrases are powerful in pulling the crowd and bringing the required positive or negative results in elections.
To give an extraordinary example in Indian-Tamilnadu politics, we may say that the following set of words of a popular cine star, Rajini Kanth, had acted very strongly against a chief minister said to have misruled the state.
“Antha ammavukku ottu pottal eni antha andavane vanthalum kappatha mudiyathu”, the meaning of this Tamil sentence goes thus:
“If you vote for that (misruled) lady (chief minister), hereafter, even if the God descends down, He cannot save us.”
The speech of the cine star spread like a fire of the forest and made people work against the misruled Chief minister automatically. It created a history in the politics of Tamilnadu, by turning upside down of the total support.
SOCIAL PROBLEM WELL ADDRESSED:
Very recently to replace a non functional government and to ease the burden of the people, one leading political party offered a series of programs with assurance like, ‘jobs for all’ and also ‘rice for all’ at an unimaginable a low price in public distribution system. “Two rupees for a kilogram of rice” is the slogan that enchanted the people at the low and middle class level.
In any case, the burning problems of the people should be analyzed thoroughly to find out the most critical one amongst them.
The most critical problem should be addressed with due care to give extraordinary solutions that make people fully satisfied.
The scheme behind the success of this program is as follows:
PEOPLE > BURNING PROBLEM > GOOD SOLUTION > CATCH WORDS> PEOPLE’S PARTICIPATION> AUTOMATIC SUCCESS!
When an offer is made with select phrases that are meaningful and powerful enough to draw the people, then the people will look into the significance of the solutions. The result could be that the people themselves will take part in the dissemination of the favorable policies and programs to make it a successful episode.
SUCCESS COMES IN A SIMILAR WAY IN COMMERCIAL BUSINESS ALSO.
More Easily, More Naturally, More automatically, and More Certainly!
See you in the next!