Powersports company partners with outfitters to take travelers to “hidden playgrounds.”
Sea-Doo wants you to rip through the water-bound canyons of Lake Powell. Can-Am hopes you’ll leave a trail of dust through the Mojave Desert. Ski-Doo wants to see you summiting the powdery slopes of the Rocky Mountains. And each of these power sport brands is hoping to lure Americans into the outdoors under the banner of their new, joint experience called Uncharted Society.
Uncharted Society launched in June, with around 40 curated experiences focused on adventuring in America’s public lands. “These vehicles are allowing people to discover hidden playgrounds and lands that are not always accessible otherwise, such as snowy mountain tops or sand dunes in the desert,” says BRP-X Innovation Lab Program Lead Véronique Lacroix.
Those hidden playgrounds include Yosemite, California; Bryce Canyon,