Every year, the American Cancer Society recruits men from the community to wear pink every day for a month as part of its Real Men Wear Pink campaign, an effort to raise awareness and funds in the fight against breast cancer.
But this isn’t your typical year. Just about the only thing that will be normal for this October’s campaign is the wardrobe choice for the 10 local men committed to the cause.
With competing causes that have arisen through the coronavirus pandemic alongside the social measures being taken to mitigate the burgeoning disease’s spread, the men had to get creative this year with outreach and fundraising. Here, they share why they’re sticking it out and why they joined in the first place.
Real Men Wear Pink
Real Men Wear Pink 2020 chair; managing partner, Heritage Funeral Home East Brainerd Chapel