A true purpose creates value for society as well as shareholders

Research conducted by the GOOD Agency and YouGov reveals that two in three marketers view purpose as the main way through which to recover from the current crisis. But only a quarter plan to commit more resource to it this year.

This ‘tipping point’ is being driven by consumer demand, accelerated by the crisis, and ranks as the number one factor influencing marketing decision-making relating to purpose. However, the same research also reveals a ‘lack of resource’ and ‘other priorities’ as the main reason why businesses are failing to deliver any actions of substance to truly demonstrate their commitment.

The consequence? Brands are left exposed in an era where consumers and employees are increasingly critical and unforgiving. So, what can marketers do to convince their board that purpose deserves a seat at the table?

GOOD is hosting a two-part online event series to help bring clarity to purpose. Sign up

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UCI law professor says undercover policing creates criminals

Undercover police stings aren’t effective at combating crime rates and create criminals out of people who possibly wouldn’t otherwise commit crimes, according to a new article by a UC Irvine law professor.

In “The Dangers of Police-Created Crime,” Katie Tinto describes how undercover policing has evolved from focusing on larger crimes to low-level offenses, which tends to “ensnare” vulnerable people.

“Is this effective and cost efficient policing?” Tinto said in a phone interview. “We suggest the answer is no, that we are actually creating criminals. It’s not at all clear that these individuals would commit these crimes were it not for undercover police officers presenting the opportunity.”

Tinto said that rather than targeting high-level drug kingpins, officers are more likely to run a sting operation on vulnerable individuals like a homeless drug addict on Skid Row.

Undercover policing was born of the idea that some criminals are very hard to

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