Popular Mobile Game Kicks-off Month-long Campaign Magnifying the Power of Words and Allyship in the Battle Against Breast Cancer
Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that its iconic game Words With Friends, in partnership with the American Cancer Society, is kicking off its second annual #WordsWithHope initiative: a month-long campaign supporting Breast Cancer Awareness Month. Throughout October, a word of hope will be shared on Zynga’s social channels and in Words With Friends as the ‘Word of the Day’. The word’s definition will be a statement shared by influential people whose lives have been changed by breast cancer, illustrating the significance of screening and early detection, and celebrating the heroes that have faced this diagnosis head on.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201001005174/en/
Words With Friends and the American Cancer Society Partner for Breast Cancer Awareness Month with
Every year, the American Cancer Society recruits men from the community to wear pink every day for a month as part of its Real Men Wear Pink campaign, an effort to raise awareness and funds in the fight against breast cancer.
But this isn’t your typical year. Just about the only thing that will be normal for this October’s campaign is the wardrobe choice for the 10 local men committed to the cause.
With competing causes that have arisen through the coronavirus pandemic alongside the social measures being taken to mitigate the burgeoning disease’s spread, the men had to get creative this year with outreach and fundraising. Here, they share why they’re sticking it out and why they joined in the first place.
Real Men Wear Pink
Real Men Wear Pink 2020 chair; managing partner, Heritage Funeral Home East Brainerd Chapel