TORONTO, Oct. 5, 2020 /CNW/ – CIBC team members, families and friends hit the ground running in communities from coast to coast to coast, walking and running in support of the Canadian Cancer Society CIBC Run for the Cure. This year, Team CIBC raised $2 million toward life-saving breast cancer research.
“While this year’s Run was virtual, the passion, commitment and resilience shown by Team CIBC, our partners at the Canadian Cancer Society and Canadians across the country remained as strong as ever,” says Laura Dottori-Attanasio, CIBC’s Group Head, Personal and Business Banking and Executive Run Sponsor. “When we unite around a shared purpose, great things happen. I am proud of Team CIBC for finding creative, virtual ways to keep the Run spirit alive and to help ensure no Canadian has to face cancer alone.”
This year’s Run was reimagined to include both virtual and in-person elements, where participants
Every year, the American Cancer Society recruits men from the community to wear pink every day for a month as part of its Real Men Wear Pink campaign, an effort to raise awareness and funds in the fight against breast cancer.
But this isn’t your typical year. Just about the only thing that will be normal for this October’s campaign is the wardrobe choice for the 10 local men committed to the cause.
With competing causes that have arisen through the coronavirus pandemic alongside the social measures being taken to mitigate the burgeoning disease’s spread, the men had to get creative this year with outreach and fundraising. Here, they share why they’re sticking it out and why they joined in the first place.
Real Men Wear Pink
Real Men Wear Pink 2020 chair; managing partner, Heritage Funeral Home East Brainerd Chapel