EVANSVILLE, Ind.–(BUSINESS WIRE)–Oct 1, 2020–
Shoe Carnival, Inc. (NASDAQ: SCVL) (the “Company”) a leading retailer of moderately priced footwear and accessories, announced today that for the past five years, Shoe Carnival has partnered with the American Cancer Society, raising more than $1.4 million to fight cancer. For the month of October, Shoe Carnival will be raising money for Breast Cancer Awareness Month.
Customers who choose to donate will be able to round up their in-store purchase total to the next dollar amount. All proceeds will support the American Cancer Society’s work in breast cancer research and patient services.
“It is a sad fact that cancer, particularly breast cancer, touches so many in the lives of our associates and customers,” said Shoe Carnival Vice Chairman & CEO Cliff Sifford. “We appreciate that all these small donations add up quickly and really go a long way in their impact on the fight
Every year, the American Cancer Society recruits men from the community to wear pink every day for a month as part of its Real Men Wear Pink campaign, an effort to raise awareness and funds in the fight against breast cancer.
But this isn’t your typical year. Just about the only thing that will be normal for this October’s campaign is the wardrobe choice for the 10 local men committed to the cause.
With competing causes that have arisen through the coronavirus pandemic alongside the social measures being taken to mitigate the burgeoning disease’s spread, the men had to get creative this year with outreach and fundraising. Here, they share why they’re sticking it out and why they joined in the first place.
Real Men Wear Pink
Real Men Wear Pink 2020 chair; managing partner, Heritage Funeral Home East Brainerd Chapel